The MSBA's Solo and Small Firm Section Presents
"Building Your Brand Without Breaking Your Bank"
They say that "image is everything." In today's era of online and offline marketing, e-mail newsletters, the blogosphere, meet-ups and tweet-ups, "brand image" may be even more than that. From letterhead and business cards, to website design and designer shoes, learn from industry experts about how to build, enhance, and protect your brand without maxing out the firm credit card. Program topics will include:
- What is a brand and why you need one.
- Branding 101 from letterhead and business cards to websites and office space.
- Branding and optimizing your website -- Do's and don'ts, and how your website can be optimized with basic SEO techniques.
- Branding your blog and social media - If, why, and how lawyers should just do it.
- You are your best brand - Enhancing your firm and personal brand identity in the way you carry yourself from head to toe.
Susan Dickel Minsberg, Susan Minsberg Law Office (Moderator)
Adam P. Gislason, Snyder Gislason Frasier LLC
Jeff Althaus, 12 Labors
Gregory Luce, gregoryluce.com LLC
Monica Molstad Baresch, Image That!
1.5 hours of Law Office Management CLE credits applied for
Event Code: 160687
Date: Thursday, October 27, 2011
Time: 11:45 a.m. to 1:30 p.m.
Location: MSBA Offices
600 Nicollet Mall, Suite 380
Minneapolis, MN 55402 [Directions/Map]
Join us for lunch and registration at 11:45 a.m., followed by the seminar from noon - 1:30 p.m. Webcast/teleconference attendance is available for remote participation. Please see additional information below.
Section Members: $10.00
Join the Section and attend for FREE: $20.00
MSBA Members (But Not Solo and Small Firm Section Members): $30.00
Non-MSBA Members: $45.00
Teleconferencing and webcasting is available. Request instructions when you register or contact Elyse Farnsworth prior to October 25, 2011. Instructions will be sent via email on October 26.
Refunds will be processed for cancellation requests received in writing on or before noon on the registration deadline. Requests should be directed to the event contact person listed at the bottom of this notice. Cancellation requests received after this time are not eligible for refunds. You may send a colleague in your place if you are unable to join us and the registration deadline has passed.
Requests for an exception to this policy should be directed to Elyse Farnsworth, Section Services Director, by e-mail or at (612) 278-6336